Waken Mouthcare, founded by the creators of male grooming business Bulldog Skincare, has secured £950,558 in a crowdfunding campaign.WHO: Waken was launched in 2019 by Simon Duffy and Rhodri Ferrier, the founders of Bulldog Skincare. The brand specializes in mouthwashes, toothpaste, and brushes designed with thoughtful formulas and sustainability at its heart. Waken has 4,000 distribution points across retailers including Amazon, Asda, Boots, Ocado, Sainsbury’s, Tesco, and Waitrose. It is also available in stores in Singapore, Malaysia, Turkey, and Korea.WHY: The cash injection will be used to fuel distribution growth and invest in “ground-breaking” innovations.IN THEIR OWN WORDS: “It’s an exciting time for Waken, with so much on the horizon,” said co-founder Simon Duffy. “We’re actively growing our distribution network by bringing on new retailers, and we have some ground-breaking innovations in the pipeline.“On top of that, we have a host of marketing initiatives planned for 2025 that we’re really excited about. The funds we’re currently raising will be strategically invested to fuel growth across these key areas and a few others, ensuring we continue to deliver on our mission to offer more sustainable, next-generation oral care products.”DETAILS:Waken Mouthcare has secured £950,558 in a fundraising round from Republic Europe (formerly Seedrs).Waken generated net sales of £1.7 million in the 12 months leading up to July 31, 2024, and £5.4 million in sales since its creation in 2019.